You don’t have to know everything about everything, you just need to know someone you can trust that knows way more about it than you. For me, that person is Flora Ohara of Savvy Web Services. She built my website from scratch, taking the few skimpy ideas that I had and turning them into a beautiful and functional site. She helped advise me about key words and search parameters and general layout and readability and a myriad of other things that I didn’t know. Since its inception, she has maintained the site, keeping it up to date and free of bugs. She is always quick to respond to all of my requests and fixes any problems promptly and keeps everything running smoothly. Let her do what she does best and it will free you up to do what you do best.